The CEO

Celestino E. Reyes – Chairman/CEO

The story all starts however with a boy named Totoy, who had the creativity and ingenuity enough to take him from being a kid selling goods on the street to being an accomplished entrepreneur with a unique idea and the passion to make people believe in it.

Built on the desire to democratize salon services, Reyes Haircutters took the idea of affordability and make it real: a haircut for PHP 49.99.

From then on, the company’s been a train on a fast track and it hasn’t stop since. From creating a business that defied the assumption that beauty services are indulgence for the middle to upper class, Les Reyes then turned his idea into and idea that could be shared by many: He turned it into a franchise that has given Reyes Haircutters more that a hundred profitable branches nationwide and counting.