RHC is different from other wayside parlors or high-end salons in such that RHC has positioned itself as the “Filipino Family Salon” which means that it would cater to every member of the family at a great value and care at a price that the typical family could afford.
Market Segment- MIDDLE Class
- 100 Million population in the Philippines
- Mostly FEMALE
- Age 20-55 Years Old
- Belongs to 1000 Top Companies
- Spends 600-2400 on Hair/ Month