Who is our Target Market?

RHC is different from other wayside parlors or high-end salons in such that RHC has positioned itself as the “Filipino Family Salon” which means that it would cater to every member of the family at a great value and care at a price that the typical family could afford.

Market Segment- MIDDLE Class

Traits:

  • 100 Million population in the Philippines
  • Mostly FEMALE
  • Age 20-55 Years Old
  • Belongs to 1000 Top Companies
  • Spends 600-2400 on Hair/ Month